Peeved

An open letter to software developers:

You know what I hate? I hate when you go to a company's website, buy a license for a piece of software then discover you have to wait "24-48 hours" for them to e-mail you a license code to unlock the application. Why is that even necessary in this day and age?

If I've reached the point of punching in my credit card number on your site, it means one of two things: Either your marketing pitch worked so well that you had me at "Hello" and I can't wait to use your product or, more likely, I've been using your crippled demo for enough time to know I like and need it and want to use it right now.

Which I can't. Because I'm still inexplicably waiting for you to e-mail me a license code.

Please, do two things:

1. Tell me before you've got my money that I'll have to wait.
2. But don't make me wait.

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