March 23, 2002

WE GOT HOSED, TOMMY: The makers and marketers of my drug of choice, Mountain Dew, certainly know their demographic, as evidenced by the latest television commercial for the sweet yellow stuff featuring the Claymation spokesboy and spokesdog for Lutheranism, Davey and Goliath. It's unlikely you're familiar with the pair unless you were raised in the 1960s and early 1970s, when their after-school cartoons and holiday specials were ubiquitous features on TV. As it turns out, they may be showing up more often to trade on Gen X nostalgia, with plans including more commercials, plush merchandise (of course!) and a weekend morning cartoon series.

Scott Fintzen, the church's associate general counsel and an avid Davey fan, said leaving Davey in his celluloid wilderness wouldn't do Davey--or the gospel--much good.

"Here we have a piece of intellectual property that has a shelf life," he said. "We can either sit there and let it expire over time, or we can try to look for creative ways to find additional resources to try to redevelop this product. ... We want to be good stewards of this property."

Other resources:

• The unofficial Davey & Goliath Home Page.
  
• The Gospel According to Davey & Goliath.
  
• Animator Art Clokey bio at Gumbyworld.
  
• When did Davey & Goliath jump the shark?
  
• Davey & Goliath on DVD: Volume 1 and Volume 2.

A MONSTER A DAY: Cuddly, scary fun at rawr!net.

SPEAKING OF... cuddly, scary fun, here's Lance Arthur and Derek Powazek in bed.

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