Farewell to a class act flack

There's probably a disparaging show biz joke somewhere that begins, "So a publicist dies and arrives at the Pearly Gates..."

Let me tell you something. When Marty Hendin got there, he was waved right on through. We've lost one of the genuine good guys.

Mr. Hendin, 59, had worked for the Cardinals since 1973, most recently as vice president of community relations after serving in the public relations and marketing departments. Among other accomplishments, Mr. Hendin is credited with the rapid rise of the popular Cardinals mascot, Fredbird, and for collecting all manner of Cardinals and major league memorabilia that virtually spilled out of his office, which became "Trinket City" at Busch Stadium.

I can only add to the chorus of voices quoted in the obituary and at what I'm sure are going to be numerous warm remembrances of Marty over the weeks to come. He was a hell of a guy, the hardest working man in sports publicity and a good, good man.

Somewhere right now, I'll bet Fredbird is lifting a frosty Busch and toasting his biggest fan.

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