Thursday, January 18, 2001

Words matter

So I've got to think that a lot of the problem folks in California are having with the electricity crunch is just a matter of perception, an exercise in public relations spin. Here's what you do: Put the circuit queens in charge of the grid. Stop calling them "rolling" blackouts. They should be called "rockin' blackouts" at least, or "impromptu Lights-Out parties." Somebody dig up Donna Summer and get her to record a new 17-minute dance mix of "Dim All the Lights" and use it as a PSA. Point out that darkness and diffuse lighting significantly improves almost everyone's appearance, based on a years of empirical research in shadowy gay bars. Switch off, boys! It's a turn-on!